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The Weekly Dvar: Torah Wisdom for Today By Rabbi Shlomo Ressler, Regional Director, WestRiver NCSY & JSU resslers@ou.org
Every year book publishers spend millions of dollars on marketing their new books — employing the latest “viral” marketing strategies created by their marketing department’s “best and brightest.” Yet this month, with the release of The Weekly Dvar: Torah Wisdom for Today (Targum Press/Feldheim Publishers), author and Jewish educator Shlomo Ressler has proven once again that no marketing tool is as powerful, or as successful, as the oldest “viral” marketing method — word-of-mouth.
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In fact, that’s what his book is all about: giving over an inspiring “dvar,” which in Hebrew means “word.” Ressler’s “dvar” started out as a few words of inspiration on the weekly Torah portion for a synagogue bulletin in Los Angeles. Those “words” soon took off, and have now snowballed into a successful opt-in weekly e-mail newsletter with over 19,000 subscribers, and growing. Inspired by and following his rabbi — Rabbi Yochanan Zweig of the Talmudic University of Florida — and his unique teaching methods, Ressler has cultivated his own style of teaching through his weekly newsletters and his website: www.weeklydvar.com.Now, for the first time, those lessons for living (or as Ressler calls them: power tools for self-improvement) are finally available in book form. In The Weekly Dvar, Ressler shows us the wisdom of each Parsha, and helps us find lessons for living in the eternal words of the Torah. After having developed a loyal e-mail readership, the author now brings his unique talent to communicate profound Torah concepts to a wider audience in a way that is practical and meaningful. In his book, the author’s refreshing outlook, inspiring words of wisdom, and love of Torah and the Jewish people is evident — and infectious. That’s why this book, just like his newsletters, promises to be popular, and a top-seller in the bookstores this spring. In a world where everyone is searching for meaning and self-improvement, Shlomo Ressler, who is only thirty-two years old, and not affiliated or backed by any organization, may have stumbled upon the latest “word” in Jewish publishing, and possibly the last word in self-help.
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